Popchips crisps are a brand of processed potato and products marketed as similar to potato chips. Popchips are produced by processing potato starch at high pressure and temperature, in a process similar to puffed rice cakes. Keith Belling is a co-founder and CEO of Popchips which was founded in 2007. Popchips created a chip that optimises potato and corn products that are cooked at a high pressure and temperature to reduce fat. In November, 2015 David Ritterbush was named CEO of Popchips, replacing Paul Davis 
 
Popchips are a great less fattier alternative to regular crisps with no added preservatives, no artificial flavours, no cholesterol and they are gluten free. Well, some things just go together: cut and paste, selfies and sticks, and sour cream and onion. on their own, sour cream is tangy and onion is savory and slightly sweet. but together, they’re a power couple – a taste sensation of delicious togetherness. No fake colours, no fake flavours. no fluorescent orange fingertips, no wiping your greasy chip hands on your jeans, no really.